What Is Employer Branding And How Can It Benefit Your Company?
While most people think of "branding," they think of a company's logo, brand personality, and overall customer perception. All of these aspects help with brand awareness in theory, but they don't cover employer branding in depth.
Employer branding is concerned with the image of a company as an employer and its implications for employees. It's the public face of your company and what customers might expect from you. The reputation of your candidate pool can make or break you. An organization with great branding may be able to attract enthusiastic individuals to a position that would otherwise be uninteresting, whereas one with bad branding may struggle to attract any applicants at all.
Employer branding has a significant impact on the rest of your organization. Not only does it have an impact on the first impression and talent pool, but it also has an impact on retention. Employer branding is something you should be thinking about ahead of time in a tight labor market.
In this article, we'll go over the basics of employer branding and what it implies for your business.
Employer branding is made up of four parts
Employer branding might be confusing and inconsistent, yet each company's identity is made up of a variety of factors. Although no two brands are alike, examining them can help you obtain a better grasp of how your business appears from the outside.
A general framework for employer branding is as follows:
1. Employee Points of View
Your employees' points of view are just that: perspectives of view. Are you aware of how they feel about collaborating with you? What do they say to each other in the office or on the way home?
2. Candidates' Points of View
What are job searchers' first impressions about the application process? Even if a candidate does not end up working for your company, their application experience will be discussed. Were you able to respond quickly? Consider how you'll submit your application. Do you treat everyone with respect, whether or not they are a potential client?
3.Identity of the company
Your corporate brand is made up of customer perceptions of your company. People who believe you manage your staff successfully are more likely to choose you over the competition and conduct more business with you.
Consumers are more interested in a company's views than ever before, and they want to support companies that share their values. If you don't pay your staff a fair wage or cut back on perks, expect to be held accountable by your customers.
4. Organizational Culture
The common values, mission, and general personality of your workplace form its culture. The combined acts and ideas of your company are what brings you together. The culture of your organization is alive and well, and it has numerous elements. Consider your company's personality. What makes you unique and sets you apart from your competitors?
What Role Does Employer Branding Play in the Recruitment Process?
When you hire new hires, you're promoting your company just as much as they're pitching their skills to you. We don't need to tell you that promoting your company comprises more than just matching your candidates' needs on paper.
You want to hire the best candidates for the job. You don't do it by disregarding your brand in the hopes of letting your company's reputation speak for itself. If your candidates have to do a lot of research to figure out what kind of employer you are, you will lose their interest.
Anyone who is serious about their job search and the potential for a bad fit will do their research. It will be easier if you update your company's profile on job search sites and engage in active communication with interested candidates. Please contact us if you need help educating employers.