Post-Covid Employer Brand: Attract And Retain Top Talent

The good news is that the job market for employers isn't nearly as bad as it was this time last year. Many firms are finding it challenging to attract and keep the top personnel in a post-COVID market as the recession ends and businesses reopen

In a candidate-driven job market, the multiple problems and opportunities to discover and hire managers and executives are magnified.

Use blogs and social media to increase engagement

Organizations who invest time and resources into creating a valuable digital experience for their brand are laying the foundation for a successful recruitment strategy. Online presence and promoting their brand story on their blog are two of the most useful strategies organizations are doing. Businesses have the greatest impact when they communicate a consistent message about their brand and corporate values to their target audience. One of your most accessible and effective recruiting tools is to present a clear and united business vision and culture.

Make your brand strategy digital and mobile-first

Employees aged 22 to 60 prefer to work for organizations that are digitally mature. If you haven't already begun developing your employer brand strategy, now is the time to do so with an emphasis on digitizing that message. Specifically for mobile, because 55 percent of job searchers between the ages of 35 and 44 consume material via their mobile devices. These figures are simply increasing year after year. Businesses that are building their brand in and for the digital era are better equipped to express a strong employee value proposition, or the benefits and values that your employees receive in exchange for their expertise, dedication, and hard work.

Involve your entire workforce in improving your brand

Obtain the support of the entire company. From the CEO to your staff, HR and marketing are all important. A group of brand champions that have a common vision for boosting your brand is a formidable force to be reckoned with.

Some of our clients have gotten their marketing and HR departments to collaborate on a compelling brand story that promotes the corporate experience. We've personally witnessed how consumers make hasty judgments about an employer's culture and possible job experience based on their employment branding. Why not enlist the help of your entire workforce in developing long-term, favorable perceptions about your company?

Develop a long-term strategy and come up with a plan for success in the future. - Students are increasingly questioning the usefulness of a four-year college diploma. The rethinking of the college degree is speeding up, especially as more businesses begin to question the rigorous criteria for four-year graduation.

What is the source of this trend?

Low-cost education combined with paid apprenticeships is paving the way for a prosperous future with much less debt.

What if your business was associated with the same bright future that these trade programs promise?

You can assist ensure that up-and-coming talent is familiar with your brand by the time they're ready to enter the job market by becoming an early advocate for your sector and its future workforce. Furthermore, by investing in scholarships, you may set today's students on the fast track to becoming tomorrow's company leaders.

Are you on the lookout for the top talent? Our industry recruiters come from the sectors they recruit for, and they specialize in meeting current demands while also promoting your long-term goals. Make sure to contact us.